FIS TV was launched recently as part of a new centralized digital platform strategy. (FIS)

The International Ski and Snowboard Federation (FIS) has hired Nick Fellows as the director of its newly launched streaming platform, FIS TV.

In the role, he will be developing new content strategies, working with the FIS digital team, and developing programming and world feed concepts for the platform.

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Fellows has over 30 years of experience across sports, lifestyle, and entertainment genres, covering 17 Summer and Winter Olympic Games and every FIS World Alpine World Championships since 1989.

He started in television after a sports career as an alpine athlete representing Great Britain from 1982-1989. He joined Eurosport and Sky Sports News in 1989 as a reporter and commentator.

FIS secretary general Michel Vion said: “Nick’s wealth of experience will be a great asset to the FIS Media and Marketing team. In his role, he will help to develop FIS TV and our digital initiatives even further.” 

FIS TV was launched recently as part of a new centralized digital platform strategy.

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The free OTT platform was launched in collaboration with international sports marketing agency Infront to provide coverage of its competitions in markets without a TV deal.

It was created as part of the centralized media rights deal with the Switzerland-based agency that was announced in July.

The two parties agreed terms to centralize the international distribution of FIS World Cup broadcast rights in an eight-season deal, which ended a long-running dispute that threatened to spill into the Swiss courts. 

In October, FIS announced that it will livestream World Cup events this season on its digital platforms.