Daily Newsletter

10 January 2024

Daily Newsletter

10 January 2024

WWE hires Fitting to lead media and production

Fitting joins from ESPN where he spent 25 years overseeing production on various sports shows.

Riccardo Bresaola January 10 2024

Wrestling’s WWE, part of the newly created TKO Group, has announced that it has hired Lee Fitting as its new head of media and production.

Fitting joins from ESPN where he spent 25 years overseeing production on shows such as Monday Night Football, College GameDay, and the College Football Playoff.

Fitting replaces longtime WWE head of production Kevin Dunn, who had been in the position for more than 40 years before retiring last December.

WWE president Nick Khan said: “Lee is a phenomenal leader and executive known for work that generates both critical acclaim and mass appeal. Lee will be a tremendous addition to our stellar media and production team and play a key role in helping catapult WWE’s growth.”

Last week TKO Group, the combat sports giant formed out of the merger of the Ultimate Fighting Championship (UFC) and WWE, announced that it will merge the UFC and WWE global partnerships teams into one unit.

UFC promoted Grant Norris-Jones to the role of senior vice president of global partnerships last year, but he has now been elevated to lead the integrated unit as executive vice president and head of global partnerships for TKO, which includes the entirety of UFC and WWE properties.

Key Themes in Sport for 2024

While AI has been used by retailers for some time for tasks such as inventory management and forecasting, GlobalData expects its implementation to accelerate in the coming years, especially in areas such as personalized marketing, customer service, price optimization and supply chain management.

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