Czech soccer’s LFA (League Football Association) organizing body has announced a new partnership with sports-focused AI-powered video content provider WSC Sports.

The LFA, which represents the 32 clubs of Czech soccer’s top two tiers, will utilize WSC’s proprietary AI solution to streamline and enhance its video content offering.

Clubs from the top-tier First League, and the LFA itself, will now be more able to craft “AI-tailored” sports content, with streamlined workflows, speedier production, and new formats to be applied to their respective social media and digital channels.

Speaking on what WSC brings to the table, the company’s co-founder and chief business development officer Aviv Arnon stated: “The LFA recognizes the need to provide fans with the best possible digital experience and meet the ever-growing demand for personalized content.

“We are delighted that they have chosen WSC Sports to establish AI-powered automated workflows that will significantly scale the output and distribution of video content for the league and its clubs.

“WSC Sports has a proven track record in enabling sports rights holders to expand reach, grow fan bases, and unlock revenue opportunities across digital platforms. We look forward to helping the LFA in revolutionizing its approach and delivering success that helps the league grow on and off the pitch.”

Daniel Hajný, LFA sales and marketing director, added: “Both the league and its clubs will now have access to a vast range of content at the click of a button thanks to WSC Sports’ technology.

“We are confident that, thanks to the scale of footage we can access, interest in the domestic top competition will increase even more.”

Other major soccer properties to utilize WSC’s AI technology include Spanish soccer’s top-tier LaLiga, and English side Tottenham Hotspur.

Most recently, the platform agreed a deal with the EuroLeague, Europe’s elite basketball competition to make its fully licensed footage available through the WSC Sports for Creators Program.