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Daily Newsletter

21 August 2023

Daily Newsletter

21 August 2023

WrestleMania 40 breaks WWE gate record

WrestleMania 40 marks the first time the event has been held in Philadelphia since 1999.

Riccardo Bresaola August 21 2023

The World Wrestling Entertainment (WWE) promotion has broken its gate record after selling over 90,000 tickets for next year's WrestleMania 40 event at the Lincoln Financial Field in Philadelphia.

Tickets for the event, which will be held next April, went on sale on August 18 yet reports on the broken record came out on August 19. Tickets for seats close to the ring in the floor section for both nights can cost as much as $10,000.

The previous record was held by WrestleMania 39 in April this year, which the WWE claimed was the “most successful and highest-grossing event in company history." The two-night (April 1 and 2), sold-out event held at SoFi Stadium in Los Angeles set new records for viewership, ticket sales, sponsorship, merchandise, and social media.

WrestleMania 40 marks the first time the event has been held in Philadelphia since WrestleMania 15 in 1999. It will take place at the Lincoln Financial Field, the home of the NFL's Philadelphia Eagles.

Its capacity is usually 71,896 for American football, but it has held as many as 147,763 fans for a Bruce Springsteen concert in 2003.

Earlier this month, the WWE announced its SummerSlam event set multiple new records regarding viewership, gate, sponsorship, and merchandise numbers.

According to the WWE, the event held at Ford Field in Detroit became the most-watched and highest-grossing SummerSlam in company history.

Soccer stands as the most active and main beneficiary of the payment sector's sponsorship spend

Engagement with the payments sector is not a new trend for sports rights holders, considering the year 2023, the sector remains one of the most profitable partners to the sports industry, with close to $2.5 billion commitment through 1385 active partnerships. Soccer is the primary recipient of the payment sector's $2.5 billion commitment to the sports industry in 2023, with soccer deals accounting for over 30% of total payment sponsorship value. Some of the largest payment sector companies, such as MasterCard and Visa, are at the forefront of sports sponsorship, aligning with popular sports entities to boost customer preference and increase their market share globally.

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