The US Soccer governing body has today (August 22) named sports technology company Sportradar as its official betting data partner.
Under the terms of a global, long-term partnership, the firm has exclusive rights to collect, license, and distribute the federation’s official betting and media data in both the US and international markets.
In addition, Sportradar has won exclusive distribution rights for live audiovisual streaming of US Soccer competitions for betting purposes, available outside of the country.
The deal covers more than 111 matches per year across the US men’s (USMNT) and women’s (USWNT) national team competitions, including the SheBelieves Cup and the Lamar Hunt US Open Cup.
Several major global soccer events featuring the USMNT and USWNT will be held in the US including the 2024 Copa America, the 2024 Concacaf W Gold Cup, the 2026 FIFA Men’s World Cup, and the 2028 Olympic Games in Los Angeles. Additionally, US Soccer joined the Mexican Football Federation to launch a combined bid to host the 2027 FIFA Women’s World Cup.
Sportradar’s official designation will enable US Soccer to “commercialize its data and content around the world through leveraging Sportradar’s global network of more than 900 regulated betting operators and 350 media clients.”
US Soccer and Sportradar will also collaborate on the development of “bespoke data-driven solutions to help deepen existing fan relationships, attract and engage the next generation of national team supporters and increase opportunities for monetization, driving further growth.”
US Soccer will also utilize Sportradar’s Integrity Services for bet monitoring through its Universal Fraud Detection System, Intelligence and Investigation Services, Integrity Audit, anti-match fixing, and athlete well-being workshops.
Sportradar's Eric Conrad, executive vice president of strategic partnerships and content, said: “The profile of soccer globally across both the men’s and women’s game is the highest it's ever been.
“At this important moment for the sport, this partnership reflects the shared commitment we have with US Soccer to bring the sport to a larger audience both domestically and on an international level.
“We know that when fans place bets on a game, their interest in the sport intensifies. I am confident that our scale, technology, and leadership in the market will position us to effectively monetize these rights with a strong focus on future value creation.”
Ross Moses, US Soccer's vice president of business ventures, added: “The partnership with Sportradar is massive for US Soccer. The incredible youth and diversity that strengthen the USMNT and USWNT are just as evident in our fan bases, and this is an obvious area – not only gaming but technology broadly – to accelerate the growth of our sport and connect new partners to important growth demographics.
“It’s well recognized that the next four years are an unprecedented opportunity for American soccer, and partnering with an industry leader like Sportradar sets an amazing foundation for US Soccer to protect the integrity of the sport while engaging a competitive and fast-evolving marketplace.”
The agreement with US Soccer follows Sportradar’s recent deal with South American body Conmebol. The company’s global soccer portfolio also includes FIFA, UEFA, Germany’s Bundesliga, and the Asian Football Confederation.
