UEFA, European soccer’s governing body, has opened tender processes in the Nordic countries covering the sale of media rights to its range of club competitions during the 2024-27 cycle.

Rights are on the market for the 2024-25, 2025-26, and 2026-27 seasons of the top-tier UEFA Champions League (UCL), second-tier Europa League, and third-tier Europa Conference League (to be renamed the Conference League from next season). The process went live across five countries - Denmark, Finland, Iceland, Norway, and Sweden - on October 25, with a deadline for bids of November 28.

The sales are being handled by Team Marketing, UEFA’s partner agency for media and commercial rights sales across its club competitions. All inquiries should, therefore, be directed to info@team.ch.

Currently, the UCL is covered in those markets by TV2 (Norway), Telia (Sweden), Viaplay (Denmark), MTV3 (Finland), and Viaplay and Syn (Iceland).

The Europa League, meanwhile, is shown by Viaplay across Norway, Sweden, Finland, and Iceland, and TV2 in Denmark.

The soccer body last launched a European media rights tender for the aforementioned properties in late September, across both Belgium and Portugal, with bid deadlines of October 16 and 26, respectively.

Contracts have already been signed across the continent in major markets such as the UK, France, the Netherlands, Germany, Italy, and Switzerland.

The last completed deal was a tie-up between UEFA and RTL Hungary.

Meanwhile, Australia is among the markets where a deal has been agreed outside of Europe.

From the 2024-25 season, the Champions League will take on a new single-league format, with the competition expanding from 32 to 36 teams, and incorporating 189 matches instead of the current 125.