UEFA, European soccer’s governing body, has today announced Flix, the bus and train travel and transportation company, as its latest partner for the Europa League and Conference League club competitions.

Flix will serve as a sponsor of the secondary and tertiary competitions for the 2024-27 commercial cycle.

Over the next three years, UEFA and the Munich-based company will collaborate to promote sustainable travel options through advertising campaigns and stadium visibility.

Flix operates in more than 130 cities that have had or currently have a team participating in the Europa League and Conference League over the past two seasons.

In September, Germany-based international grocery chain Lidl was unveiled by UEFA as a sponsor of the two club competitions.

Other partners in the 2024-27 cycle include Betano, Engelbert Strauss, Enterprise Rent-A-Car, Hankook, Just Eat Takeaway.com and Swissquote.

Matchday three of the expanded 2024-25 Europa League and Conference League competitions took place last night (October 24).