UEFA, European soccer’s governing body, has today announced the renewal of its partnership with Chinese consumer electronics brand Oppo for the 2024-27 commercial cycle.

Oppo will continue to sponsor UEFA’s elite Champions League competition as well as its annual season-opening Super Cup, youth Category UEFA Youth League, and Futsal Champions League, all for the coming three seasons (2024-25, 2025-26, and 2026-27).

Previously a top-tier UCL sponsor, Oppo has been downgraded to become one of the competition's new second-tier partners. 

Speaking on the renewed partnership, Oppo overseas marketing, sales, and service director Billy Zhang stated: “We look forward to continuing to strengthen our partnership over the next three years, connecting fans closer to the match through Oppo's innovations in imaging and AI technologies.”

The partnership will also see UEFA partner with Oppo’s youth soccer development corporate social responsibility initiatives.  

Oppo first teamed up with UEFA in 2022 in a deal that ran through the end of the 2023-24 season.

That deal saw the brand gain prominent visibility on broadcast backdrops and in stadia, including on extensive perimeter advertising, website and social media, all of which will continue through the extended tie-up.

Oppo was the first Chinese company to partner with UEFA.

Other brands signed up as specific UCL partners for the next three campaigns include Heineken, Lay’s, FedEx, Mastercard, and most recently, Bet365, which became the Champions League’s first betting sponsor last month.

The first group stage games from the revamped UCL take place on September 17.