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18 December 2024

Daily Newsletter

18 December 2024

Two Circles launches UWCL media rights tender in Europe, Americas

The tender will go live on January 3 and covers the 2025-2030 rights cycle.

Alex Donaldson December 18 2024

European soccer's governing body UEFA has launched a new tender for the broadcast rights to the Women’s Champions League (UWCL) club competition across Europe and the Americas for the upcoming 2025-2030 rights cycle.

UEFA Club Competitions SA (UCCSA), a subsidiary of the organisation which manages the commercial operations of its club competitions, will launch the tender on January 3, 2025, with the deadline for bids set for February 3.

The tender will be run by the sports agency Two Circles, which in June 2024 was appointed as the exclusive media sales agency and sponsorship agency for the UWCL during the 2025-2030 cycle.

Interested parties must contact UWCLtender@twocircles.com.

The European and pan-American tenders will run simultaneously, and different packages will be offered in each.

In the European tender, three fixture parcels are available offering between 15 and 375 games across the five-year term to free-to-air broadcasters, pay-TV services, and OTT platforms.

Across the Americas, one parcel will be available to every country outside of the US, which will have separate packages for English-language and Spanish-language rights.

Two Circles has managed the UWCL’s sponsorship rights since 2018 when UEFA separated its women’s soccer commercial program from its men’s, however, this is the first time it has managed the media rights for the competition.

The UWCL will change formats for the 2025-26 campaign, moving to a league phase with 18 sides, followed by a playoff round, increasing the number of games on offer.

International subscription streaming service DAZN is the primary global broadcaster for the UWCL at the moment, in a deal running through the current 2024-25 campaign.

During 2023-24, the platform made most of the competition’s group stages available for free, while the 2022-23 final was also shown free-to-air across multiple European territories through a sub-licensing deal with the European Broadcasting Union.

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