TGL, the tech-infused golf league founded by golf icons Tiger Woods and Rory McIlroy’s TMRW Sports entertainment venture, has announced golf simulation firm Dryvebox as its mobile golf simulator partner.
As part of the deal, TGL will use Dryvebox's mobile golf simulators to try to enhance fan engagement and expand TGL's reach.
Dryvebox's mobile golf simulators will be playable at various TGL events and locations, with the simulation company having custom-built branded trailers for TGL teams the Los Angeles Golf Club, Boston Common Golf, and The Bay Golf Club, all to be used throughout the inaugural 2025 season.
Through this partnership in 2024, Dryvebox has held fan activations at the Travelers Championship at TPC River Highlands, the Tour Championship at East Lake Golf Club, the JM Eagle LA Championship at Wilshire Country Club, and the FM Championship at TPC Boston.
Regina O'Brien, chief marketing officer at TMRW Sports, added: "Dryvebox's innovative approach to making golf more accessible complements TGL's vision of leveraging technology to create a modern approach to the game.
"This partnership allows us to extend our brand beyond SoFi Center and engage with fans through Dryvebox's version of technology-driven golf. As we build momentum towards the league's launch in January and beyond, we anticipate all six teams utilizing Dryvebox activations to make connections within their local communities to further build their fanbases."
The league’s inaugural season is set to begin on January 7, 2025, shown on ESPN and ESPN+ in the US, with initial plans to begin in 2024 having been scrapped due to storm damage to the host venue.
In August, TGL unveiled a formal tie-up with Toptracer, a golf-based ball-tracking technology firm.
The six-team league brought on board Toptracer as its official ball-tracing partner, formalizing a relationship between the two parties that had been in place for two years.
Earlier that month, TGL secured a second founding partner, in HR technology firm Businessolver.
In May, the league unveiled an initial licensing partner line-up of 16 brands.
There will be six TGL teams, with home markets in Atlanta, Boston, Los Angeles, New York, San Francisco, and Florida.
