The England and Wales Cricket Board (ECB) has today announced a new partnership with UK eyewear manufacturer SunGod. 

Under the deal, the brand becomes the official sunglasses supplier of the ECB.

As an official supplier, SunGod will provide England men’s, women’s, and disability teams with eyewear on and off the field, and also create a limited-edition England Cricket sunglasses collection.

David Rogal, partnerships director at SunGod, said the deal “presents an opportunity for SunGod to connect with a huge number of fans on a new level.”

SunGod has signed several sport sponsorship deals this year, partnering with the Williams F1 team, and the San Diego Padres franchise of North American baseball’s MLB.

In recent months, the ECB has extended its partnership with health-focused insurance company Vitality and signed up Travel Places as its new global corporate travel partner.

The governing body has also brought in Reliance Industries-owned Rise Worldwide as its exclusive digital and virtual sponsorship sales agent in India.