Stats Perform, the international sports data and technology provider, has extended its exclusive rights partnership with the WTA women's tennis tour to collect and distribute official tour data and live streams to licensed sportsbooks.
The deal, running through at least 2030, makes official WTA live scores, stats, and content available across Stats Perform’s distribution network, which includes media companies, tech firms, broadcasters, and betting operators.
This takes the form of full coverage of outer courts and qualifiers, AI Opta metrics such as clutch points and win probabilities, interactive AI live streaming features such as instant highlights and tailored insights that display on-screen during games, Opta research support for commentators and interviewers, and a more detailed in-venue data feed, alongside the umpire data feed.
Alex Rice, chief commercial officer at Stats Perform, said: “We’re honored and delighted to extend our deep relationship with the WTA, who are a highly progressive and professional sports organization.
“We’re proud of what our respective teams have achieved together so far and excited to continue to elevate fan and bettor experiences with the most reliable, comprehensive, and innovative official WTA content – even more so as the Tour is set to feature more tournaments and more matches, meaning even more opportunities for our sportsbook and media partners to showcase the incredible action to their customers.”
Marina Storti, chief executive of WTA Ventures, added: “We are excited to extend our successful partnership with Stats Perform. The data and insights they provide are an important part of our plans to drive fan engagement through product innovation and enriched experiences.
“The development of long-term relationships with industry partners is an important source of commercial revenue underpinning our ambition to reinvest in the sport and help the WTA achieve the goal of equal prize money for women at all top events.”
Stats Perform also has an exclusive data and video distribution deal with governing body Tennis Australia, with the multi-year tie-up deal seeing Stats Perform designated the exclusive distribution partner for live video streaming and ultrafast data to licensed sportsbooks on behalf of Tennis Australia.
Meanwhile, the WTA recently agreed a broadcasting deal with Pay-TV heavyweight Sky until 2028.
Stats Perform, the international sports data and technology provider has extended its exclusive rights partnership with women's tennis' WTA to collect and distribute official WTA data and live streams to licensed sportsbooks until 2030.
The deal makes official WTA live scores, stats, and content available across Stats Perform’s distribution network, which includes media companies, tech firms, broadcasters, and betting operators.
This takes the form of full coverage of outer courts and qualifiers, AI Opta metrics such as clutch points and win probabilities, interactive AI live streaming features such as instant highlights and tailored insights that display on-screen during games, Opta research support for commentators and interviewers, and a more detailed in-venue data feed, alongside the umpire data feed.
Alex Rice, chief commercial officer at Stats Perform, said: “We’re honored and delighted to extend our deep relationship with the WTA, who are a highly progressive and professional sports organization.
“We’re proud of what our respective teams have achieved together so far and excited to continue to elevate fan and bettor experiences with the most reliable, comprehensive, and innovative official WTA content – even more so as the Tour is set to feature more tournaments and more matches, meaning even more opportunities for our sportsbook and media partners to showcase the incredible action to their customers.”
Marina Storti, chief executive of WTA Ventures, added: “We are excited to extend our successful partnership with Stats Perform. The data and insights they provide are an important part of our plans to drive fan engagement through product innovation and enriched experiences.
“The development of long-term relationships with industry partners is an important source of commercial revenue underpinning our ambition to reinvest in the sport and help the WTA achieve the goal of equal prize money for women at all top events.”
Stats Perform also has an exclusive data and video distribution deal with governing body Tennis Australia, with the multi-year tie-up deal seeing Stats Perform designated the exclusive distribution partner for live video streaming and ultrafast data to licensed sportsbooks on behalf of Tennis Australia.
The WTA, meanwhile, recently agreed a broadcasting deal with Pay-TV heavyweight Sky until 2028.
