Stats Perform, the global sports technology company, has agreed a partnership with English soccer’s EFL, the organizer of the second, third, and fourth tiers of the country’s men's soccer league pyramid, for exclusive betting live streaming rights.

Under the agreement, which starts with the current 2024-25 season (which got underway on August 9), Stats Perform has exclusive rights to distribute a package of live audiovisual streams for selected EFL matches to licensed sportsbooks outside of the UK (not including the US), through its Bet LiveStreams service.

The package represents “the highest tier of English soccer available for betting streaming” and includes the Carabao Cup competition, the Championship, League One, League Two, and the Bristol Street Motors Trophy.

The partnership will utilize Stats Perform’s live-streaming technology and Opta data. This includes advanced features, such as the AI-powered Instant Highlights and Opta Smart Stats Overlays.

Ben Wright, chief commercial officer at the EFL, said: “We are delighted to partner with Stats Perform, a highly trusted global leader in sports AI and technology and the pioneer in live streaming for betting. We look forward to working closely together to deliver an exciting and innovative product.”

The EFL joins several other major soccer competitions in the Bet LiveStreams offering, including Spain’s LaLiga and Italy’s Serie A.

Outside of soccer, meanwhile, Stats Perform recently agreed a four-year betting, data rights deal with the International Cricket Council.

Other properties in its betting portfolio include WTA tennis, and FIBA and NBL basketball.