Daily Newsletter

11 June 2024

Daily Newsletter

11 June 2024

Sports Interactive secures Premier League license for Football Manager

The Premier League and team branding will appear in the game throughout the four-year deal.

Alex Donaldson June 10 2024

English soccer’s Premier League has announced a new four-year licensing agreement with video game production studio Sports Interactive (SI) based around its long-running Football Manager game series.

SI has now officially licensed the Premier League for use in Football Manager for the next four installments for the first time, beginning with its upcoming FM25 through to the 2028 edition.

Football Manager becomes the official football management video game of the Premier League and the two will collaborate on “partnership activities” later in 2024, likely closer to the game’s release.

Previously, only Premier League champions Manchester City and Brighton and Hove Albion had been licensed from the Premier League by SI for the game. All 20 of the league’s teams will now feature yearly.  

Football Manager joins a number of the league’s official licensees, including collectibles company Panini (official trading card and sticker licensee), sportswear and labeling manufacturer Avery Dennison, crypto-based igaming platform Sorare, and sports training tool Rezzil.

Among Europe’s top domestic sports leagues, England joins France’s Ligue 1, Germany’s Bundesliga, the Dutch Eredivisie, Scotland’s Premiership, and Belgium’s Pro League as in-game licensed competitions.

In 2022, Sports Interactive also licensed UEFA’s slate of international club competitions - the Champions League, Europa League, and Conference League - for the game, growing its coverage of soccer’s top competitions.

Uncover your next opportunity with expert reports

Steer your business strategy with key data and insights from our latest market research reports and company profiles. Not ready to buy? Start small by downloading a sample report first.

Newsletters by sectors

close

Sign up to the newsletter: In Brief

Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

Thank you for subscribing

View all newsletters from across the GlobalData Media network.

close