Sportradar, the sports technology company, has today extended its exclusive betting data rights agreement with European soccer’s governing body UEFA.
The new multi-year deal will be expanded to include the non-exclusive right to distribute data to non-betting media.
Additionally, the agreement provides Sportradar access to certain advanced tracking. This data will enhance Sportradar's AI products and services, enabling the company to deliver technology solutions to its clients.
The agreement covers all UEFA club and national team competitions, including the Champions League, Super Cup, Europa League, Conference League, Women’s Champions League, Women’s Euro 2025, the European qualifiers to the 2026 FIFA World Cup and Euro 2028, the Nations League, the 2025 & 2027 European Under-21 Championships, and international friendly matches.
The new deal introduces co-exclusive media rights with UEFA – the first time UEFA has granted this.
In total, Sportradar will offer more than 900 matches each season, marking an increase of nearly 33% from the previous cycle as a result of the new formats that will be introduced for UEFA club Competitions at the start of the 2024-25 season.
UEFA and Sportradar will also extend their long-standing integrity partnership of 15 years.
To support UEFA’s Anti Match-Fixing Unit, the cooperation includes dedicated intelligence and investigation resources, bet monitoring, and education services to support the prevention, detection, and investigation of match-fixing.
Guy-Laurent Epstein, UEFA marketing director, said: “Three years ago we embarked on a journey with Sportradar to tap into the value of match data for betting purposes.
“Sportradar brings to the table a wealth of experience in this field and we are delighted to be continuing this successful partnership for the next three years.”
Carsten Koerl, Sportradar chief executive, said: “We are thrilled to expand our partnership with UEFA, offering our clients and soccer fans worldwide unparalleled engagement and value through cutting-edge solutions and comprehensive data coverage.
“This agreement supports our strategic focus on selectively investing in long-term rights across key global sports, enabling ongoing innovation and enhancement of our offerings.”
