Southampton, the newly promoted English Premier League (EPL) soccer club, has brought in cryptocurrency casino Rollbit as its front-of-shirt partner.

The south coast team becomes Rollbit’s first EPL club partner, and the brand’s logo will adorn the front and center of the first team’s kit throughout the upcoming 2024-25 campaign.

In addition, the casino will have visibility across the club’s St Mary’s stadium in terms of LED advertising boards and hospitality.

Southampton was promoted back to the EPL in May from the second-tier Championship after a one-year absence.

Greg Baker, Southampton’s chief revenue officer, has said: “This partnership marks a dynamic fusion of technology and sport, at an exciting time for the club as we embark on our journey back in the Premier League.”

Late last month, Southampton named Draper Tools as their new training kit partner for the upcoming season.

Aside from Rollbit and Draper Tools, Southampton’s stable of main commercial partners includes Puma and Starling Bank.

Rollbit also has partnerships with Italian outfit Napoli and esports gaming team FaZe Clan.