Italian soccer's top-tier Serie A and Philadelphia, the Mondelēz International Group-owned cheese brand, have renewed their partnership for another two seasons.
The deal, which originally began in the 2023-24 season, will include visibility on pitchside LEDs during the Supercup and the Coppa Italia Final, as well as sponsorship of highlights of all Serie A matches on the Lega Serie A YouTube channel and the official app, which will include “presented by Philadelphia” wording on the videos.
The extended agreement will cover the 2024-2025 and 2025-26 seasons.
Philadelphia will also be the title sponsor of the Coach of the Month and Coach of the Season awards.
The awards will be broadcast live on DAZN and Sky, with accompanying digital content on the official social channels of Philadelphia and Serie A.
Philadelphia will also be the title sponsor of the 'Fair Play Moment Of The Season' award.
A new element of the partnership will be the Philadelphia Junior Cup | Keep Racism Out youth tournament.
Last week, Serie A and social media heavyweight Meta (owner of the popular Facebook and Instagram sites) struck a partnership to work together in combating online piracy.
Through this agreement, Serie A will secure access to Meta tools for real-time monitoring, reporting, and immediate removal of Serie A games illegality streamed on Facebook and Instagram.
