Daily Newsletter

30 July 2024

Daily Newsletter

30 July 2024

Scottish Rugby lands Arnold Clark as front-of-shirt sponsor

The previous men’s national team shirt sponsor was an Arnold Clark rival, Peter Vardy.

Euan Cunningham July 29 2024

The Scottish Rugby Union (SRU) governing body has struck a major multi-year sponsorship deal with the Arnold Clark UK car retailer.

The tie-up, unveiled earlier today, gives the brand front-of-shirt sponsorship rights across the Scotland men’s representative team. In addition, Arnold Clark becomes the title partner of the Scottish men’s and women’s Premiership competitions, from the start of 2024-25.

The car retailer will also provide vehicles “to Scottish Rugby employees who work in the community game throughout the country.”

The previous men’s national team front-of-shirt sponsor in Scottish rugby union was an Arnold Clark rival, Peter Vardy. GlobalData Sport has estimated that deal - which began in mid-2021 - as being worth $5 million in total.

Other principal SRU partners include Scottish Gas, BT, and Macron.

Arnold Clark, meanwhile, also acts as a title partner of the women’s soccer national team tournament in the UK that bears its name.

Uncover your next opportunity with expert reports

Steer your business strategy with key data and insights from our latest market research reports and company profiles. Not ready to buy? Start small by downloading a sample report first.

Newsletters by sectors

close

Sign up to the newsletter: In Brief

Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

Thank you for subscribing

View all newsletters from across the GlobalData Media network.

close