Revolut has agreed a multi-year extension with the NBA that makes the digital financial services company an associate partner of the basketball league’s regular season game in Paris next year.

The renewal comes after Revolut initially served as the presenting partner of the game in the French capital last season.

The NBA will stage two games in Paris this campaign with the San Antonio Spurs and their French superstar Victor Wembanyama taking on the Indiana Pacers on January 23 and 25.

The extension also makes Revolut an associate partner of future NBA games in Europe as well as additional fan touchpoints and experiences in the region, including discounts on official merchandise, NBA trophy tours, viewing parties, legend appearances, NBA 3X tournaments, and other activations.

Antoine Le Nel, chief growth and marketing officer at Revolut, has said: “Building on last year’s success, we are expanding our collaboration with even more touchpoints across additional markets, creating enhanced benefits for our customers. 

“This goes beyond traditional sponsorship – we’re committed to delivering innovative, exclusive perks and unforgettable experiences that resonate with basketball fans globally.”

The Paris Game will be supported by a roster of marketing partners, including 2K, Foot Locker, La Française des Jeux, NIKE, Revolut and presenting sponsor Tissot.

There is significant NBA interest in France with the presence of Wembanyama who is heading into his second season with the Spurs.

The NBA Paris game will air live in France on BeIN Sports after the pay-TV broadcaster recently renewed its domestic rights deal with the league.

The 2024-25 NBA regular season will begin on October 22 with the reigning champions the Boston Celtics opening against the New York Knicks.