Culture Capital, a global forex broker, has signed with French soccer giants Paris Saint-Germain to become an official partner of the club.

The agreement, Culture Capital’s first sports sponsorship, makes the platform the exclusive Asian online forex and trading partner of the French Ligue 1 champions.

The partnership, which was facilitated by sports marketing agency SportQuake, will include Culture Capital gaining a range of marketing assets, including the use of PSG IP and virtual LEDs, along with club hospitality and matchday sponsorship packages.

Benjamin Shin, chief financial officer at Culture Capital, said: “We are thrilled to start our sports sponsorship journey by partnering with an iconic brand in Paris Saint-Germain. PSG’s strong Asian fan base provides us with an excellent foundation to grow brand visibility and engagement.

“Together, we will explore synergies and innovative ways to connect with fans in Asia and around the globe.”