E-commerce giant Amazon’s Prime Video OTT service has added NFL Game Pass, the in-house international OTT broadcast option of American football’s National Football League, to its offering as a paid add-on.
For a fee of £29.99 ($39.10) per month on top of the base Prime Video subscription, customers can watch the service as an additional channel through the Prime Video platform.
NFL’s Game Pass, the international equivalent to the NFL+ OTT platform in the US market, airs every regular season and post-season game live for fans globally, including the flagship season-ending Super Bowl.
The deal to bring NFL Game Pass to Prime Video was struck between Amazon and international sports streaming service DAZN, which is a distributor of Game Pass in the UK and hosts the service on its own platform too.
DAZN is also available as an add-on channel, with NFL Game Pass capitalizing on the existing relationship between the streaming platforms.
The NFL initially partnered with DAZN in February 2023 for the latter to distribute Game Pass globally in a 10-year commitment.
Since then, DAZN also partnered with global video content platform YouTube to host Game Pass on its site in the UK and Germany, two of the NFL’s key markets.
