Professional Fighters League (PFL), the mixed martial arts (MMA) promotion with regional competitions, has brought in cryptocurrency casino Cloudbet as a new partner.
Through a multi-year deal unveiled today, Cloudbet - ultimately licensed by Curacao Gaming in the Caribbean island - becomes the MMA property’s exclusive sports betting and online casino partner.
The crypto betting brand (which covers almost all sports, and only accepts cryptocurrency as funds) will receive significant branding across PFL events, and during live broadcasting of the series.
The deal will bring “crypto-powered betting” to PFL events from January 25, when the Road to Dubai Champions Series begins.
The crypto sportsbook, while seemingly accessible in most countries, is not intended to be used in markets including the US, the UK, Germany, Belgium, Spain, Iran, South Korea, Singapore, China, and Australia.
Usman Nurmagomedov will take on Paul Hughes in Dubai’s City Walk in PFL’s first event of 2025, on that date.
In terms of its betting partnerships, August saw PFL unveil a deal with Russia-centric betting brand BetBoom. GlobalData Sport has valued that deal at $1 million annually.
