Sportcal

Daily Newsletter

16 August 2023

Daily Newsletter

OlyBet named as Ryder Cup’s official betting operator in Europe

The deal expands OlyBet’s presence in golf after it recently partnered with Europe’s DP World Tour.

OlyBet, the online gaming and sports betting brand in the Baltic region, has been unveiled as a partner of golf’s iconic biennial Ryder Cup men’s competition between Team Europe and Team US.

Under the agreement, OlyBet becomes the Ryder Cup’s official betting operator in Europe ahead of this year's edition taking place at Marco Simone Golf and Country Club in Rome, Italy, from September 29 to October 1.

The deal expands OlyBet’s presence in golf after the betting firm recently partnered with Europe’s DP World Tour.

Corey Plummer, the chairman and chief executive of Olympic Entertainment Group and OlyBet Group, said: “The Ryder Cup is one of the world’s greatest sporting events.

“We are thrilled about the opportunities that OlyBet will bring to golf and sports fans to engage with the Ryder Cup through OlyBet brands and media and in person at any one of our 150 casinos and 90 sports bars.”

Earlier this month (August), US banking giant Citi was announced as a worldwide partner of the Ryder Cup through 2025.

That deal quickly came after DP World, the global logistics heavyweight, was announced as a worldwide commercial partner of this year’s competition.

Event organizers also announced a consultancy partnership with Roc Nation Sports International, the entertainment and sports management company owned by US rapper Jay-Z, in late June.

AI in sports mainly focuses on employing machine learning and computer vision technologies

The sports industry’s adoption of AI will focus on computer vision (CV) and machine learning (ML). Successful applications of ML have helped the decision-makers at sports companies, broadcasters, and leagues find underlying trends in vast datasets. This analysis informs their strategy, on and off the pitch. CV is mainly used in training, officiating, performance analysis, and injury prevention. Many teams using this technology have reported a decline in lost days due to injury. There is untapped potential for generative AI in sports.