Arsenal, of English soccer’s top-tier Premier League, have brought in Japanese technology service corporation NTT Data as a sponsor in a multi-year deal.

Through a tie-up unveiled today, NTT becomes the North London club’s first-ever digital transformation partner.

NTT and Arsenal will work together on enhancing the club’s various digital and social media platforms to increase overall fan engagement and growth.

NTT will provide the club with services such as analytics tools, machine learning, and real-time integrations.

Juliet Slot, chief commercial officer at Arsenal, said: “Our ambition is to strengthen our connection with our supporters around the world so that we can serve them better.

“Enhancing our digital capabilities is an essential part of this journey where through service and connection to supporters we are able to drive forward our performance and our growth.”

Arsenal, who finished second in last season’s Premier League, have the following brands as their main sponsors: adidas, Emirates, Sobha Realty, and Visit Rwanda.

Late last month, the club renewed its partnership with the Ticketmaster ticketing and events platform.

NTT Data, meanwhile, recently expanded its partnership with McLaren, of motor racing’s Formula 1.