Turnstile, the sponsorship-pricing platform, has expanded its operations into Germany with a new office in Munich.

The company’s commercial efforts in Germany and the broader DACH (Austria and Switzerland) region will be led by Patrick Nowak, who has over 15 years of experience in the sports industry.

The new location joins existing offices in the United Kingdom, Australia, and the United States.

Turnstile stated the move marks a “significant step” in its global expansion strategy and “the rising demand from European rights holders and brands for independent, data-driven sponsorship valuations.”

Rob Mills, chief executive of Turnstile’s parent company, Tenka, said: “Establishing an office in Germany represents a significant milestone in our mission to create a global standard for sponsorship valuation.

“Our industry-leading pricing approach empowers both buyers and sellers to make informed decisions, unlocking the true value of sponsorship assets across international markets.”