The International Olympic Committee (IOC) is today launching a broadcast tender for the sale of media rights to the next four editions of the Olympic Games, Sportcal (GlobalData) understands.
This follows on from a similar process getting underway - also for the games in 2026, 2028, 2030, and 2032 - in South Africa and sub-Saharan Africa, last Thursday (October 3).
The latest tender covers the 2028 (Los Angeles, US) and 2032 (Brisbane, Australia) Summer Olympics, as well as the Winter Games in 2026 (Milan-Cortina) and 2030 (the French Alps). Interested parties should contact mediasales@olympic.org, with a deadline for bid submissions of November 7.
The Paris 2024 Olympics were covered live by the TelevisaUnivision and America Movil broadcasters.
In terms of major media rights deals already tied up for the next Olympic cycle, meanwhile, last year saw Infront tie up distribution rights through 2032 in Central and Southeast Asia, Warner Bros Discovery and the European Broadcasting Union do so in the latter region, while Australia’s Nine Network also snapped up rights.
Other markets in which rights for the next quartet of Olympic Games have not yet been allocated, include New Zealand, the Middle East and North Africa (MENA), India, the Caribbean, Brazil (although only on a non-exclusive basis for 2028), and in-flight/on-ship rights.
For a Mexican audience, the 2028 Los Angeles Olympics will likely see the largest audiences, due to a more favourable timezone than for the other events.
