Extreme Networks, the US-based cloud-driven networking company, has announced an expansion of its partnership with North American ice hockey’s top-tier NHL.

Extreme Networks is already the central wi-fi analytics partner of that league, through a deal unveiled in January 2022.

Now, as a result of the deal's expansion, several specific NHL clubs, including the Anaheim Ducks, Calgary Flames, Columbus Blue Jackets, and the Nashville Predators, have begun using Extreme’s solutions to enhance in-arena wi-fi connectivity, deliver fan experiences, and to "create a backbone for new digital services."

Darren Shelton, vice president of real estate technology at Ocvibe, the entertainment hub that contains the Honda Center, (home of the Anaheim Ducks), said: “The guest experience at Ocvibe begins the moment they arrive, with Honda Center leading as the first venue connected to Extreme Networks.

“Extreme's advanced network empowers us to create personalized, responsive experiences that enhance guest satisfaction while optimizing operational efficiency.”

Norman Rice, chief commercial officer at Extreme Networks, added: “The NHL has been at the forefront of leaning into wi-fi business insights to ensure that they’re always reimagining and redesigning fan experiences when fans come to the arena.

“Whether it’s understanding foot traffic patterns across the arena, getting data on the efficiency of mobile concessions or getting a better sense of fan preferences, the NHL is operationalizing key Wi-Fi data to continuously improve the gameday experience.

“Extreme plays a pivotal role in the way both fans and professional organizations leverage connectivity to create new and innovative experiences.”

Extreme also delivers wi-fi and analytics for venues across MLB (baseball) and Nascar (motor racing), as well as for European soccer heavyweights such as Borussia Dortmund, Manchester United, and Liverpool.