Next year, US golf’s top-tier PGA Tour will launch its own global world feed.
The tour announced yesterday (August 27) that the feed will originate from the PGA Tour Studios facility - to open in January - and that it will be produced and curated “exclusively for international media partners and their viewers.”
The telecast will, from the 2025 FedEx Cup season, feature a customized graphics package, with specific cameras dedicated to international golfers (the feed can be localized for different regions).
The PGA Tour has said this is the first step towards having localized live feeds - complete with native-language commentary and graphics - specific to different countries.
The tour also plans to use greater amounts of non-US player footage across its various social media and digital platforms.
Rick Anderson, chief commercial officer at the PGA Tour, has said: “This is an important step – the first of many – as PGA Tour Studios comes online and we create more opportunities to showcase our world-class athletes and championships to an ever-growing audience.”
While the tour has had an international feed for over 20 years, it currently only acts as a supplementary service to the US telecast. The new version will instead be a completely separate dedicated feed, which will “serve international media partners with locally relevant content.”
It will come from the PGA Tour Studios headquarters in Ponte Vedra, Florida, which will also become the home for all PGA Tour Media operations - including live production, international media, and social media operations.
Earlier this week, the PGA Tour PGA Tour announced an expanded relationship with beverage giant Coca-Cola, with the Tour's official soft drink now set to also become the official sports drink, isotonic drink, and water of the PGA Tour and PGA Tour Champions.