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Daily Newsletter

22 August 2023

Daily Newsletter

22 August 2023

Nascar partners Netflix for 2023 docuseries

The sports series, which aims to premiere in early 2024, has begun filming as drivers compete to secure Playoff spots.

Riccardo Bresaola August 22 2023

Netflix, the international streaming platform, is set to film a new documentary series tracking US stock car motor racing’s upcoming Nascar Cup Series playoffs and championship race later this year.

The series, which is set to premiere in early 2024, has already begun filming as drivers are competing to secure their spots in the playoffs which begin on September 3 at the Darlington Raceway in South Carolina.

The series is set to feature exclusive access to the Nascar drivers and teams, giving fans a behind-the-scenes look both on and away from the track, exploring “the physical and mental challenges of competing for a championship at the world’s highest level of stock car racing.”

The series will air as five 45-minute episodes, and its production will be a collaboration between production studio Words + Pictures and Nascar Studios, the sport's in-house content hub.

Earlier this year, Netflix renewed deals for three prominent sports docuseries in 2024 - golf’s Full Swing, tennis’ Break Point, and a sports docuseries around the US Women’s Soccer Team’s recent failed World Cup title defense in Australia and New Zealand.

Netflix confirmed that filming of US golf’s PGA Tour, as well as the men's ATP and women's WTA tennis tours for their 2023 seasons has already begun.

Soccer stands as the most active and main beneficiary of the payment sector's sponsorship spend

Engagement with the payments sector is not a new trend for sports rights holders, considering the year 2023, the sector remains one of the most profitable partners to the sports industry, with close to $2.5 billion commitment through 1385 active partnerships. Soccer is the primary recipient of the payment sector's $2.5 billion commitment to the sports industry in 2023, with soccer deals accounting for over 30% of total payment sponsorship value. Some of the largest payment sector companies, such as MasterCard and Visa, are at the forefront of sports sponsorship, aligning with popular sports entities to boost customer preference and increase their market share globally.

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