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Daily Newsletter

29 August 2023

Daily Newsletter

29 August 2023

Nascar and FanDuel announce multi-year partnership

The deal makes FanDuel an authorized gaming operator of Nascar.

Riccardo Bresaola August 29 2023

FanDuel, the US fantasy sports and betting firm, has struck a multi-year partnership with Nascar, the US premier stock car racing series.

The deal makes FanDuel an authorized gaming operator of the series, which gives it the rights to use selected Nascar marks.

The two companies will also collaborate to create and promote betting experiences, including odds integration into Nascar’s fantasy platform.

Joe Solosky, Nascar managing director of sports betting, said: “Partnering with FanDuel is a huge win for Nascar and its fans. We can’t wait to work with FanDuel to deliver our fans more engagement opportunities and expand our sports gaming offerings.”

Clifton Ma, strategic partnerships vice president at FanDuel, added: “We see the potential in sports gaming offerings around Nascar and are committed to further engaging its fans with the heavy-passing, side-by-side racing action on the track.

“We’re thrilled to partner with the premier racing organization in North America and continue to grow its presence in the sports gaming space.”

FanDuel is currently available in 19 states that offer mobile sports betting, including Arizona, Colorado, Illinois, Kansas, Massachusetts, New Jersey, New York, and Ohio. 

Last week Nascar entered into a multi-year betting and data deal with sports betting platform nVenue. Through the deal, nVenue becomes an official micro-betting data and technology provider to the series.

AI in sports mainly focuses on employing machine learning and computer vision technologies

The sports industry’s adoption of AI will focus on computer vision (CV) and machine learning (ML). Successful applications of ML have helped the decision-makers at sports companies, broadcasters, and leagues find underlying trends in vast datasets. This analysis informs their strategy, on and off the pitch. CV is mainly used in training, officiating, performance analysis, and injury prevention. Many teams using this technology have reported a decline in lost days due to injury. There is untapped potential for generative AI in sports.

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