The UK Athletics governing body has confirmed MicroPlus, the Italian technology firm, as the title sponsor for the UK Athletics Championships.

The deal expands Microplus' relationship with the organization as it was a previous partner of the event, and title sponsor of the UK Athletics Indoor Championships in February this year.

The company will now be the main sponsor of the national championships at the Manchester Regional Arena from June 29 to 30.

The UK Athletics Championships will act as the trials for the Paris 2024 Olympic Games. 

At previous championships, Microplus has provided a central results system, a timing and scoring in-venue results system, and a commentator information system.

Cherry Alexander, strategic lead for major events at UK Athletics, said: “We are delighted to announce Microplus as the title sponsor for the Microplus UK Athletics Championships, following on from the success of the Indoor edition of the event.

“We have a strong partnership with Microplus which has developed at our national championships over the last few years.

Mauro Cedrani, Microplus chief executive, added: “The continued partnership represents an exciting opportunity for us to contribute to the growth and success of the sport while engaging with athletes and fans. 

“This year’s championships will be particularly engaging with the added attraction of Olympic slots up for grabs and we look forward to helping to bring that engagement to a wide audience.”

Microplus has been a partner of UK Athletics through the national championships since 2022, as well as at several sporting events worldwide, including the Commonwealth Games, Mediterranean Games, and Universiade Games.