Mediapro, the Spanish media rights and production agency, has announced an organizational restructure with the creation of two new business units.

The firm said the move is “designed to consolidate and reinforce its commitment to an agile, minimally centralized, and very transversal and horizontal organization.”

The new structure also entails a change in the group's management team.

Mediapro has created two additional business divisions – the Channels and Platforms unit and the Mediapro Experiences unit.

The Channels and Platforms division, to be led by Daniel Margalef, will bring together all the group's activities related to the planning, production, and distribution of all existing channels and platforms, including channels for new audiences and all advertising sales, as well as the expansion of the group in the sphere of new digital content.

The Mediapro Experiences arm, meanwhile, will be led by David Xirau and focus on the group’s activity relating to experiential formats, such as brand activations, museums, exhibitions, and virtual and immersive events and experiences.

Mediapro now has six business units including Broadcast Media Services, the Mediapro Studio, the Sports Rights Agency, and Innovation.

In a leadership reshuffle, the management of the sports rights agency will pass to Oliver Seibert.

Seibert, Margalef, and Xirau, all with long careers within the group, will sit on the management committee upon assuming their new roles.

Tatxo Benet, president and chief executive of Mediapro, announced the new structure yesterday (January 29), under which Juan Ruiz de Gauna will continue as general manager of the company until January 1, 2025, at which time Laura Fernández Espeso, currently chief executive of the Mediapro Studio, will step into the role.

Next January will also see José Luis Rubio hand over the baton as director of Broadcast Media Services to Alberto Vía, currently chief executive of Overon, the Mediapro-owned audiovisual services company. Ruiz de Gauna and Rubio will maintain their links with the company.

Benet has said: “This restructuring will reinforce and refresh the group's leadership in the audiovisual industry, integrating the entire value chain and guaranteeing the continuity and future of the company with five professionals who have been with Mediapro for over 15 years and who are fully dedicated to the purpose, mission, and values of the group.

“The people taking on the new roles not only represent a generational change but are evidence of Mediapro’s commitment to its in-house talent.”

In late October, Jaume Roures, a founding member and managing partner of Mediapro, announced he would be leaving the company after almost 30 years.