Daily Newsletter

10 June 2024

Daily Newsletter

10 June 2024

Marucci & Victus brands sign on as exclusive official bats of MLB

The exclusive license starts on January 1, 2025, and continues until December 31, 2028.

Riccardo Bresaola June 10 2024

Another of Marucci Sports’ brands, Lizard Skins, is also currently the official bat grip of MLB. (Ryan Pierse/Getty Images)

Marucci Sports, the American sports equipment manufacturing company, a subsidiary of Fox Factory Holding Corp, has entered into a license agreement with North America’s Major League Baseball (MLB).

The deal makes the Marucci and Victus brands the exclusive official bats of MLB.

Additionally, the agreement provides the exclusive rights to use MLB trademarks with Marucci’s Smart Bat products featuring the embedded Diamond Kinetics bat sensor.

The exclusive license starts on January 1, 2025, and continues until December 31, 2028.

Another of Marucci Sports’ brands, Lizard Skins, is also currently the official bat grip of MLB.

Marucci and Victus brands are the top two most-used bats among MLB players and have had a long-standing presence in the league. 

Marucci said it expects to release more information later in the year through a joint announcement with MLB.

Indian Premier League (IPL) 2024 Overview

GlobalData's latest report provides an overview of the Indian Premier League including a sponsorship portfolio, media landscape, attendance and ticketing, kit supplier sponsors and team sponsorship analysis. The 2024 IPL is estimated to generate $99.31 million from sponsorship deals. The competition's top sponsorship deal in terms of annual value is the tournament’s 5-year deal with Tata Group, who are also the tournament’s title sponsor.

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Indian Premier League (IPL) 2024 Overview

GlobalData's latest report provides an overview of the Indian Premier League including a sponsorship portfolio, media landscape, attendance and ticketing, kit supplier sponsors and team sponsorship analysis. The 2024 IPL is estimated to generate $99.31 million from sponsorship deals. The competition's top sponsorship deal in terms of annual value is the tournament’s 5-year deal with Tata Group, who are also the tournament’s title sponsor.

Buy report

Indian Premier League (IPL) 2024 Overview

GlobalData's latest report provides an overview of the Indian Premier League including a sponsorship portfolio, media landscape, attendance and ticketing, kit supplier sponsors and team sponsorship analysis. The 2024 IPL is estimated to generate $99.31 million from sponsorship deals. The competition's top sponsorship deal in terms of annual value is the tournament’s 5-year deal with Tata Group, who are also the tournament’s title sponsor.

Buy report

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