EHF Marketing, the commercial arm of European handball’s EHF governing body, has announced the one-year renewal of its partnership with online commercial vehicle marketplace business Machineseeker.
Machineseeker will continue as the title sponsor of the EHF’s annual men's Champions League competition, its top-tier international club tournament, through the 2024-25 season.
As was the case in 2024, the 2025 men's EHF Final4, the name for its semi-finals and final, will now be referred to as the TruckScout24 EHF Final4 2025, bearing the branding of TruckScout 24, one of Machineseeker’s most popular marketplaces.
Machineseeker will retain sponsorship presence at all 132 Champions League matches through the season, including on-floor and LED display signage, and integrated digital marketing on EHF social and digital channels.
The brand has been the title sponsor of the men's EHF Champions League since the beginning of the 2022-23 season in what was an initial one-year deal prior to a renewal ahead of the 2023-24 season.
