Luckia, the Spanish gambling company, has reached an international agreement with Spanish men's soccer’s LaLiga to become its new official partner in Spain and Mexico for the next three seasons.
The agreement covers both the first and second-tier LaLiga EA Sports and LaLiga Hypermotion leagues, however, different initiatives will be carried out to publicize and promote each competition.
This includes live events with LaLiga ambassadors and personalized official merchandise and tickets, taking place through both online and physical channels.
Additionally, as an official partner, Luckia will be able to use LaLiga digital assets.
Jorge de la Vega, LaLiga’s executive director, said: “We're convinced that this collaboration will bring us even closer to our fans in Spain and Mexico, and hand in hand, we will continue to create a safe and responsible entertainment environment.”
Luckia joins other official LaLiga sponsors EA Sports, Puma, Microsoft, Mahou, and El Corte Inglés.
The league has had an office in Mexico since 2017, and LaLiga Mexico, a joint-venture with the Relevent Sports promoter, has been in place since 2021.
Last week meanwhile LaLiga announced that the second-tier LaLiga Hypermotion will be shown domestically by more than 19 broadcasters across the upcoming 2024-25 season.
The record number of broadcasters for the league includes several major operators such as Movistar, Orange, DAZN, Amazon Prime Video, MasMovil, Vodafone, and Finetwork.
