Golf’s Ladies European Tour (LET) has appointed Mediadrive as its advertising sales agency.

Through the agreement, which sees the firm become the organization’s exclusive representative for advertising and media sales, Mediadrive will work closely with the LET to “manage and optimize” advertising opportunities across its website, mobile, and APP.

The two parties said the collaboration “aims to support the continued growth of the Ladies European Tour and its athletes by attracting leading brands to advertising to the fans of LET from a range of industries.”

Mediadrive will be responsible for developing tailored advertising solutions across digital platforms and “enhancing the user experience with impactful and captivating advertising creative.”

Alexandra Armas, CEO of the LET, said: “Mediadrive’s expertise in media strategy and advertising sales will be invaluable in helping us drive revenue through our digital platforms, further grow the reach of women’s golf, and continue to highlight the talent within the Ladies European Tour."

Simon Bale, CEO of Mediadrive, added: “This is an exciting opportunity for us to bring brands into the vibrant world of women’s golf, the fastest growing sector in the game, that has been relatively untapped up until now.”