Two Circles, the international digital-focused sports agency, has announced a five-year partnership with Juventus to collaborate on the top Italian soccer club's new commercial partnership program.

The tie-up will involve the creation of a single integrated team dedicated to both developing existing business relationships and creating new innovative partnership opportunities.

The focus of the deal will be on expanding Juventus' fan base and partnership network globally.

The partnership will function as a single, integrated team “dedicated to both nurturing existing commercial relationships and developing new, innovative partnership opportunities.” 

Juventus claim to have a global fanbase of 561 million.

Francesco Calvo, managing director of revenue and football development at Juventus, said: “We are proud to announce this partnership, which certifies our ambitions at an international level. We must continue to evolve and develop to embrace partner needs and reach new sponsors.

“Juventus has a large digital fan base and our next challenge is to become pioneers in offering new opportunities and we know that Two Circles will help us achieve this.”

Leo Thompson, president of rights management at Two Circles, added: “This partnership offers a unique opportunity to leverage all of our capabilities to advance the club's commercial agenda.

“We are excited to work side by side with Juventus to develop innovative new commercial strategies that engage fans around the world and create meaningful partnerships that support the club's continued growth.”

Last month, Two Circles announced the acquisition of US-based content firm Let It Fly Media.

In January, the firm itself was acquired by Charterhouse Capital Partners after the UK private equity firm struck a deal with the agency’s US-based sports and entertainment investment firm Bruin Capital.