Inter, AC Milan, and Udinese announce new sponsorship deals

The Serie A clubs have each secured new commercial agreements ahead of the 2024-25 season.

Riccardo Bresaola July 05 2024

Italian soccer giants Inter Milan have renewed and expanded their partnership with banking group BPER until the 2025-26 season, while AC Milan and Udinese have announced new commercial partners. 

BPER, which served as the official banking partner of Inter for the 2023-24 season, will become the Serie A champions' official training center naming rights partner, the club's men's and women's official training kit sleeve partner, and the domestic pre-match kit sleeve partner.

The new name of Inter's Appiano Gentile sports center will be the BPER Training Centre.

The brand will also have increased visibility on the pitchside LEDs during matches at the club's San Siro stadium.

Additionally, the partnership includes a collaboration with Mastercard, who have partnerships with both companies, with Inter's running since 2018.

AC Milan have named sports betting firm Boomerang as a new sponsor.

Under the agreement, the company, which offers a range of iGaming products, will become the club's regional betting partner in Europe.

In May, Milan also announced a new partnership with igaming, cryptocurrency casino, and sports betting platform TG. Casino focused on the European market.

TG. Casino became the official regional igaming partner of AC Milan in Europe.

Udinese, meanwhile, has unveiled Italian bank Banca 360 FVG as a new co-sponsor for the next two years.

The deal will run until the end of the 2025-26 season.

The bank has 58 branches located across Udinese’s Friuli Venezia Giulia region.

Banca 360 FVG will be a partner to Udinese alongside the likes of shirt sponsor Lo sono Friuli Venezia Giulia, Prestipay, Infront, Bluenergy, and Prosciutto di San Daniele.

Last month, Udinese extended its kit supply agreement with Italian sportswear brand Macron until the end of the 2030-31 season.

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