IMG, the global sports and entertainment agency, has today (August 24) confirmed two senior and experienced additions to the production side of its business.

Sally Brown and Steve Rudge have both joined as the agency’s first production vice presidents and co-heads of multi-sport content and will oversee IMG’s production relationships with sports properties such as mixed martial arts' Ultimate Fighting Championship, Super League Rugby, World’s Strongest Man, World Championship Snooker, and top-tier tennis.

The pair will, in addition, be responsible for business development and new commercial opportunities within IMG, across digital, sales, data, and technology.

Rudge will join IMG in October, from his previous role as head of football at the BBC Sport arm of the UK’s public-service broadcaster. He will be based in the IMG production center in the English city of Leeds.

He has recently been in charge of BBC production at major soccer tournaments such as the 2018 and 2022 FIFA World Cups.

He also contributed to the BBC production of the Olympic Games in 2016.

Brown, meanwhile, was most recently executive producer and commissioning editor at the BT Sport Films department of the UK pay-TV network (now renamed TNT Sports). She had worked as a senior member of the BT Sport management team since 2018.

She will be based at the IMG Stockley Park studios in London.

IMG produces top-tier soccer for broadcast from Stockley Park, while its Leeds premises are used for its production of Super League action.