ICC opens audio rights tender in key markets

The tender contains three packages across India, Australia, the UK, and Ireland.

Euan Cunningham March 20 2024

The International Cricket Council (ICC) governing body has launched a tender in key territories for audio rights to all major ICC events through 2027.

The tender contains three packages - analogue, digital, and audio streaming rights in the UK and Ireland; the same rights in Australia; and audio streaming rights in India.

The deadline for prospective bidders is March 31, and interest should be submitted by contacting iccmediarights2024-2031@icc-cricket.com.

The process also allows bidders to “opt in to produce the audio world feed, at their own cost,” for ICC events across the next four years. The world feed producer will also be expected to produce archive podcasts of previous ICC men’s and women’s top-tier events.

The Dubai-based ICC has said that applicants should have “the appropriate experience, infrastructure, staffing, resources, capability, and financial standing,” to produce audio cricket tournament coverage.

This audio rights tender process has been launched with the ICC coming to the end of its TV rights sales for the next events cycle.

Deals in the UK (Sky), the US (Willow TV), India (Star Sports), Australia, the Middle East and North Africa, Latin America and the Caribbean, and sub-Saharan Africa (SuperSport), have all been unveiled, with now only New Zealand and the rest of South Asia (Pakistan, Bangladesh, and Sri Lanka) remaining as the outliers where a tie-up has not yet been announced.

Of the 12 major men’s and four major women’s ICC tournaments through the end of 2027, the first - the 2024 ICC Men's T20 World Cup - will take place in the US and the Caribbean in June.

The latest major deal was unveiled earlier this month, as the ICC extended with ESPN across the Caribbean and Latin America.

Read the thoughts of ICC broadcast rights director, Sunil Manoharan, on the rights sales process and the evolving nature of the market.

Uncover your next opportunity with expert reports

Steer your business strategy with key data and insights from our latest market research reports and company profiles. Not ready to buy? Start small by downloading a sample report first.

Newsletters by sectors

close

Sign up to the newsletter: In Brief

Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

Thank you for subscribing

View all newsletters from across the GlobalData Media network.

close