The Williams Racing Formula 1 (F1) motor racing team has announced a new partnership with technology innovation company Globant.

The company, already a global partner of Formula 1, has been brought on board to work on the team’s digital experiences, making Williams its first team partnership in the sport.

The partnership will debut with this weekend's Italian Grand Prix in Monza. 

Since the turn of the year, Williams has announced partnerships with SunGod, Komatsu, Keeper Security, Vast Data, and Jumeirah Hotels and Resorts.

Williams’ commercial partners also include brands such as Duracell, Michelob Ultra, Dorilton, Puma, Pirelli, and Crew Clothing.

Globant meanwhile, also has partnerships with Major League Rugby, FIFA, the tech wing of LaLiga, and the NBA's Los Angeles Clippers.