FIBA, basketball’s international governing body, has expanded its long-term partnership with Genius Sports, the international sports data technology company, until 2035.
Under the terms of the new agreement, Genius Sports has been selected as FIBA’s official data and video capture and production partner, as well as the federation’s official innovation and technology services partner from 2025 for a 10-year term.
Through the renewed agreement, Genius will provide AI-powered technology, automating official data collection, live video production, and optical player tracking for leagues and national federations globally.
The technology will also provide users access to coaching tools and analytics, automated officiating, and broadcast augmentation tools.
The new technology will “transform the entire data and video ecosystem of international basketball, providing a unified, connected solution to automate and synchronize the collection of live game statistics and video production with advanced player tracking.”
Genius Sports has had a partnership with FIBA since 2004 and the two parties have provided over 200 leagues and national federations worldwide with both the FIBA LiveStats and FIBA Organizer offerings, “helping to collect official play-by-play statistics and drive digital transformation at all levels.”
FIBA LiveStats has captured full box score data from over a million basketball games.
Andreas Zagklis, FIBA secretary general, said: “For almost 20 years, FIBA and Genius Sports have joined forces in developing the most innovative tools for leagues and national federations across all levels of basketball.
“Through this automated solution, our objective is to assist national federations and leagues to increase their reach and revenue and at the same time, reduce costs.
“We’re delighted to expand our partnership with Genius Sports to achieve this goal and equip the FIBA family with first access to this cutting-edge technology in basketball.”
Mark Locke, Genius Sports chief executive, added: “We’re thrilled to expand our landmark partnership with FIBA, equipping leagues and national federations with state-of-the-art technology to transform how their fans, coaches, officials, broadcasters, and sponsors interact with live data and video.
“Powered by our unique AI-driven system, leagues and national federations at all levels of basketball will be able to automate data and video collection and utilize the highest quality player and team tracking data.”
