FIFA and Qatar Airways renew long-standing partnership

The extended agreement covers multiple men's and women's World Cups.

Riccardo Bresaola November 22 2023

FIFA, global soccer’s governing body, has announced the renewal of its long-term partnership with Doha-based airline Qatar Airways until 2030.

The national carrier will continue to serve as FIFA's global airline partner.

As part of the deal, Qatar Airways will engage with fans at tournaments and through various digital platforms, giving fans access to exclusive travel packages including match tickets, flights, and accommodation for select FIFA tournaments through a dedicated Qatar Airways platform.

The agreement covers several FIFA tournaments including the 2026 and 2030 men's World Cups, the 2027 Women's World Cup, and all youth men's and women's tournaments, having started with the ongoing Under-17 World Cup in Indonesia.

The original partnership began in May 2017.

Qatar Airways is one of six global FIFA partners alongside adidas, Coca-Cola, Hyundai, Wanda, and Visa

Last week, Qatar Airways also announced a deal with Italian top-tier Serie A heavyweights Inter Milan, while the airline is also a main sponsor of Paris Saint-German, the champions of France's Ligue 1, and was a sleeve sponsorship partner to Bayern Munich, champions of German soccer’s top-tier Bundesliga, until they ended the deal due to fan pressure.

Uncover your next opportunity with expert reports

Steer your business strategy with key data and insights from our latest market research reports and company profiles. Not ready to buy? Start small by downloading a sample report first.

Newsletters by sectors

close

Sign up to the newsletter: In Brief

Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

Thank you for subscribing

View all newsletters from across the GlobalData Media network.

close