Daily Newsletter

04 September 2024

Daily Newsletter

04 September 2024

FFR reunites with Adidas in four-year kit deal

Adidas will replace Le Coq Sportif, which has supplied the French national teams' kits for the past six years.

Tariq Saleh September 03 2024

The French Rugby Federation (FFR) has today unveiled German sportswear giant adidas as its new kit supplier under a four-year contract.

It will replace French brand Le Coq Sportif, which has supplied the French national teams' kits for the past six years.

The deal sees the FFR reunite with Adidas after Le Coq Sportif had taken over from the German firm in 2018.

In its previous deal, Adidas replaced rival NIKE as France's kit supplier in 2012.

Overall, the brand has an 18-year history with the FFR.

The new four-year agreement will run through 2028 and will include next year’s Women’s Rugby World Cup in England, the 2027 men’s edition in Australia, and multiple editions of the iconic annual Six Nations international rugby tournament.

French construction engineering company Altrad Group is the FFR’s shirt sponsor under a deal extended in February for another two-and-a-half years.

Uncover your next opportunity with expert reports

Steer your business strategy with key data and insights from our latest market research reports and company profiles. Not ready to buy? Start small by downloading a sample report first.

Newsletters by sectors

close

Sign up to the newsletter: In Brief

Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

Thank you for subscribing

View all newsletters from across the GlobalData Media network.

close