Daily Newsletter

24 October 2024

Daily Newsletter

24 October 2024

Ferrari and Shell renew long-term partnership

The two organizations have a relationship going back as far as 1929.

Riccardo Bresaola October 24 2024

Formula 1 (F1) motor racing giants Ferrari have announced the multi-year renewal of their partnership with Shell.

The partnership, which will come into effect on January 1, 2026, covers the Scuderia Ferrari F1 team, the Ferrari Hypercar Le Mans outfit, and the Ferrari Challenge Series

The Hypercar team was incorporated into the partnership last year, where it provides lubricants and coolants for the Ferrari Hypercar program.

The two organizations have a relationship dating as far back as 1929.

Last month, Ferrari announced a new sponsorship deal with UniCredit, the Italy-based banking and financial services firm, just days after ending their partnership with Santander. The existing three-year contract with the Spanish bank will end on December 31.

The multi-year agreement with UniCredit will commence on January 1, 2025.

The tie-up will see the Italian bank become a major partner of the F1 team.

Ferrari's other premium sponsors include HP and Puma. HP was unveiled as the team's new title sponsor in April.

In terms of Ferrari sponsorship activity in 2024, the team has brought in private market asset management company Z Capital Group, Peroni Nastro Azzurro 0.0%, and extended with both Bang & Olufsen and Celsius.

Meanwhile, fellow F1 team Williams Racing also announced a multi-year extension and expansion of its partnership with US petroleum brand Gulf Oil International.

The partnership, which began in 2023, will expand in 2025 with Gulf's coffee brand Reviva set to become the official coffee partner to the team. Reviva will supply Williams with coffee at all races on the Formula 1 calendar and at Williams’ headquarters.

Additionally, the Reviva logo will feature on the Williams FW47 cars to be driven by Alex Albon and Carlos Sainz.

Uncover your next opportunity with expert reports

Steer your business strategy with key data and insights from our latest market research reports and company profiles. Not ready to buy? Start small by downloading a sample report first.

Newsletters by sectors

close

Sign up to the newsletter: In Brief

Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

Thank you for subscribing

View all newsletters from across the GlobalData Media network.

close