Fanatics, the digital sports platform and e-commerce giant, has hired Selena Kalvaria as chief marketing officer of its betting and gaming division.

In the role, she will lead brand development, “leveraging an integrated marketing approach to drive creativity and growth through oversight of brand management, media, content, creative, and communications.”

Kalvaria joins Fanatics’ betting division after three years at luxury fashion brand Gucci, where she was most recently senior vice president of brand and client engagement for its Americas business.

In that role, she was responsible for Gucci’s brand strategy in North America and Latin America across marketing, communications, and private clients.

Prior to Gucci, Kalvaria was chief marketing officer at Away, a digital lifestyle brand, and also worked at global brewing company Anheuser-Busch and international drinks giant Diageo.