Motor racing’s prestigious Formula 1 (F1) has brought in the Las Vegas Convention and Visitors Authority (LVCVA) as a new sponsor.

The tie-up builds on the existing relationship between the LVCVA and F1, through which the authority is already a commercial partner of the Las Vegas Grand Prix - which held its inaugural edition last November.

This new tie-up runs through 2025, and will see LVCVA “continue to engage with fans globally via various fan activations at select races.”

The LVCA is essentially the official marketing organization of Southern Nevada, with the first-ever Las Vegas Grand Prix having attracted a global TV audience of 59.3 million, F1 has said.

The ongoing 2024 F1 season has now reached its summer break, with 14 of the 24 rounds completed. The next race will take place on August 25 in Zandvoort, the Netherlands.

The series’ list of top-tier global commercial partners includes Aramco, DHL, Heineken, Pirelli, Qatar Airways, and Rolex.