Uludag Beverage, the Turkish drinks brand, has renewed and expanded its partnership with Euroleague Basketball, the organizer of top European club competitions, for another three seasons.

Through the new agreement, the brand has expanded to become a global partner of Euroleague Basketball until the end of the 2026-27 campaign.

Uludag, which has served as a regional partner since 2019, will continue to sponsor the top-tier EuroLeague and second-tier EuroCup.

As a global partner, Uludag will benefit from branding opportunities across EuroLeague and EuroCup games, both in-arena and during broadcasts, as well as on the competitions' digital platforms and content.

The company will use the global agreement to promote its Uludağ Gazoz and Frutti Extra brands.

Gawain Davies, chief commercial officer of Euroleague Basketball, has said: “The Euroleague’s global audience is an ideal match for the international reach Uludag Beverage has achieved. This partnership brings a mutual benefit that will help both organizations reach new heights.”

Euroleague Basketball also recently renewed its long-standing partnership with Italian fashion brand Armani for the 2024-25 season.

Uludag and Armani serve as third-tier official Euroleague Basketball partners alongside Spalding, Denizbank, Panini, and VatanMed.

They sit below second-tier premium partners BKT, Motorola, and adidas, and title sponsor Turkish Airlines.

The 2024-25 EuroLeague regular season began in early October and runs through mid-April.