Etihad adds Girona shirt sponsorship to CFG stable

The airline will be the club’s main sponsor for the next three years.

Riccardo Bresaola May 28 2024

Etihad Airways, the Emirati airline, will become the new main shirt sponsor of Spanish soccer club Girona from next season.

Under a three-year agreement running through 2026-27, Etihad will feature prominently on the LaLiga club's kits and within the club's stadium, the Estadi Montilivi.

The deal will also include fan experiences in the form of promotions and special events.

English Premier League champions Manchester City, MLS side New York City FC, and Australia's Melbourne City FC, who share the same owners as Girona as part of the City Football Group, are also currently sponsored by Etihad.

Girona’s new partnership with Etihad follows a significantly successful season for the club, finishing third in LaLiga and gaining qualification for the UEFA Champions League next season.

Meanwhile, Dutch Eredivisie outfit Ajax have extended their sleeve sponsorship deal with the Curaçao Tourist Board (CTB).

Curaçao became Ajax’s first sleeve partner in January 2020 and will remain in the position until 2025.

Additionally, the deal that makes Curaçao an official partner of the Amsterdam-based club has been extended until 2027.

Ajax have announced several commercial deals in recent months, which included renewed deals with kit supplier Adidas, tourism company TUI, employment agency Olympia, menswear brand Atelier Munro, and major soft drinks brand Coca-Cola.

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