Daily Newsletter

30 November 2023

Daily Newsletter

30 November 2023

Dyn secures rights to EHF Euros in SportA sub-licensing deal

The service will provide live and on-demand coverage of all 65 games from the competition.

Tariq Saleh November 30 2023

Dyn Media, the new German-based sports streaming platform, will show every game from the upcoming 2024 men’s EHF European Handball Championship national teams tournament through a sub-licensing agreement with SportA, the sports rights agency of public service broadcasters ARD and ZDF.

The service will provide live and on-demand coverage of all 65 games from the competition, which will be held in Germany from January 10 to 28.

Through the deal with SportA, at least 31 games can be seen exclusively on Dyn.

Dyn will share coverage with primary rightsholders ARD and ZDF, which will show Germany’s matches and select other games. 

The deal for the EHF Euros strengthens the OTT platform’s relationship with ARD and ZDF after it agreed an extensive four-year sub-licensing deal with the public service broadcasters in May.

Through that deal, ARD and ZDF are showing live action from the sports properties with which Dyn has struck deals. These cover top-tier action in basketball, handball, and table tennis.

Earlier this year, Dyn struck a deal with global sports streaming heavyweight DAZN to cover top-tier action from an array of top European Handball Federation (EHF) competitions.

These include the men’s and women’s editions of the EHF Champions League and the EHF European League.

Dyn also took on rights to German handball’s top-tier Bundesliga from the start of this season under a six-year deal running until the end of 2028-29.

The platform officially launched on August 23, with an annual subscription costing €150 ($164), the equivalent of €12.50 per month, while a single-month subscription costs €14.50.

The service is available across all devices in Germany, Austria, and Switzerland and provides access to live sports, highlights, and on-demand content.

Dyn recently unveiled a long-term carriage agreement with German heavyweight pay-TV broadcaster Sky Deutschland and a partnership with German media and telecoms giant Deutsche Telekom.

Machine Learning (ML) and Computer Vision (CV) technologies set to play a significant role in the sports industry

The sports industry’s adoption of AI will focus on CV and ML. Successful applications of ML have helped the decision-makers at sports companies, broadcasters, and leagues find underlying trends in vast datasets. This analysis informs their strategy, on and off the pitch. CV is mainly used in training, officiating, performance analysis, and injury prevention. Many teams using this technology have reported a decline in lost days due to injury. There is untapped potential for generative AI in sports.

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